ADVERTISING CAMPAIGN OF SIMPATI TALK MANIA

Telkomsel is biggest provider cellular in Indonesia. There are 3 main product of Telkomsel, they are Simpati, Kartu AS, and Kartu HALO. Now, Simpati released new program that is Simpati Talk Mania.
Simpati Talk Mania have two program they are Simpati Talk Mania TM ON and Simpati Talk Mania Gift. To building loyalty and to encouraging purchase, Simpati apply advertising strategy. That advertising strategy include ATL (Above the Line) advertising and BTL (Below the Line) advertising.

ATL (Above the Line) include :
• Commercial on television which show in television every day for 3 month since 5 Januari 2011. This advertising can we see since 6 am until 8 pm every day. The audience of this advertising is wide audience, nearly every one.
• Simpati use OOH (Out of Home) advertising like roadside panels and transit advertising.
• Simpati also use printed media advertising like newspaper and magazine to promote their advertising.

BTL (Below the Line) advertising include :
• Internet Media Site. Simpati has promote their new program in internet site. This is the one of Simpati advertising in internet media site.

Thats advertising strategy to reach the target market of Simpati, there are students, employers, teenager, and adult.
The conclusion is Simpati use good strategy to reach their target market, and apply the strategy well.

MARKET SEGEMENTATION AND CONSUMER BEHAVIOR OF MAGNUM

Before sell the product, it is important to know who the target of the product. Are they women? Are they rich or not? The function of this material is to know the people who buy the product, so can increase the selling of the product.
Walls Company, the company of Magnum Ice Cream also doing this analysis. We can split the consumer into two parts; there are demographics segment and psycho graphics segment.

a.Demographics segment, include age, sex, religion, income, and life cycle.
• Age, the target market of Magnum Ice Cream based of their age are people in age 20 until 40 years old
• Sex, the people who buy this product is women and men
• Religion, this product is halal and can consume by all religion in Indonesia
• Income, the target market of this product based for their income is middle or high class society. This is due to this product is expensive product
• Life cycle, actually the people who buy this product is single because if they are married they will choose Ice Cream for family like Vienetta and etc.
b.Psycho graphics segment, include education and life style
• Education, based on their education the target market of this product has high of education, because people who has high education can choose the good product
• Life style, this product is suitable for people who life in glamors life style

Consumer can buy this product anytime they want or when they has a activity. They can buy this product in store near their house which sell this product, in mini market, super market, or in hypermarket. They can buy directly or call the store.

That's all the market segment analysis of Magnum Ice Cream. I hope it can useful for you.

KIOS MAYA: Keripik Buah Malang

KIOS MAYA: Keripik Buah Malang: "Kota malang sangat terkenal dengan berbagai macam camilan yang enak, khas dan unik. Salah satunya adalah keripik buah. Keripik buah khas kot..."

PRICING STRATEGY OF MAGNUM

As we know that Magnum is an ice cream brand owned by the British/Dutch Unilever company, and sold as part of the Heart brand line of products in most countries (sold under the Wall's brand in the United Kingdom and others). Magnum it self is very famous in Indonesia especially after it's advertising coming in television.

Beside Magnum, Wall's company also produce several brand ice cream like Cornetto, Vienetta, Solero, Feast, Twister, and etc. In Indonesia, there are a lot of ice cream company booming and popular in society. One of the big competitor of Wall's Company in Indonesia is Campina with their product, Bazooka Ice Cream. Generally, Magnum and Bazooka is rather same. But, the taste and quality of Magnum is higher than it competitor.

Magnum be a market leader in Indonesia. The proof is market share of Magnum in Indonesia is 57% percent. Magnum use Premium Price Strategy in it's product. It means that the price of Magnum is expensive but it same with the quality of product. So, we get the best quallity of ice cream with high price too.

PRODUCT OF WALL'S COMPANY : MAGNUM ICE CREAM

Magnum is an ice cream brand owned by the British/Dutch Unilever company, and sold as part of the Heart brand line of products in most countries (sold under the Wall's brand in the United Kingdom and others). The original 1987 Magnum (later rebranded as Magnum Classic) consisted of a thick bar of vanilla ice cream on a stick, covered with white or dark chocolate, with a weight of 86 grams (120 ml). In 1994 the company also started selling Magnum ice cream cones, and in 2002 an ice cream sandwich.

Starting in 1992 the company added Magnum Mint, Double Chocolate, and other flavors. In 2002 Magnum branched into frozen yogurt with their raspberry fruit swirl covered in milk chocolate. Moments were introduced which were bite-size ice cream treats with caramel, chocolate or hazelnut centers, followed later in the year by "mini", "crunchy" (with almonds) and "light". Late 2002 saw the launch of Magnum Intense (a chocolate truffle center enveloped in ice cream and covered with chocolate) and the limited edition 7 Deadly Sins series of ice creams, whose flavors were named after the seven deadly sins. Sins was followed by another limited edition range in 2005 in which each flavor was named after one of the senses: Magnum Aroma, Magnum Touch, Magnum Sound, Magnum Taste and Magnum LORT.

In Australia and New Zealand, the product is sold under the brand name Streets Ice Cream. In Greece and Romania, the Magnum brand name is owned by Delta/Nestlé, so the Unilever ice cream uses the name Magic. In 2009 they introduced Magnum Mini Moments. They came in 3 types of chocolate: milk, white and dark all with 5 different flavors including almond, truffle etc.

COMPANY PROFILE : WALL'S COMPANY

Wall's is a United Kingdom-originated food brand, covering both meat products and ice cream, owned by Unilever. Founded in London in 1786 by butcher Terence Banyard, it was acquired by Unilever in 1922. To avoid summer lay offs due to the down turn in its core meat products market, in 1920 Wall's launched a range of ice cream. Unilever sold off the meat products business and a licence to use the Wall's brand on such within the United Kingdom in 1996 to Kerry Group. Wall's itself is now core to Unilever's Heartbrand global ice cream business, used currently in China, Hongkong, India, Indonesia,  Jordan, Lebanon, Malaysia, Maldives, Mauritius, Pakistan, Qatar, Saudi Arabia, Singapore, Thailand, United Arab Emirates, and Vietnam.

In 1786, Richard Wall opened a buther's stall in St James's Market, London. Selling meat and meat products, he gained a reputation for being a fine pork butcher.  In 1817, Thomas Wall was born, followed by a daughter Eleanor, in 1824. Richard's business boomed, and in 1834 he moved to new premises at 113 Jermyn Street. Now under the direction of Maxwell Holt, ice cream production commenced in 1922 at a factory in Acton, London. As ice cream grew in significance, Unilever split the company into two, T Wall and Son (Ice Cream) Ltd and T Wall and Son (Meats) Ltd. In 1959, Wall's doubled capacity by opening a purpose built ice cream factory at Gloucester, England. In 1981 Unilever merged T Wall and Son (Ice Cream) Ltd with Birds Eye Foods Ltd to form Birds Eye Wall's Ltd. Following a review of production facilities, the Gloucester factory was expanded and updated, and the Acton factory was closed ("Project Phoenix" 1983). 

After the purchase of sausage and pate producer Mattessons in the early 1980s, Unilever merged the two companies to form Mattessons Wall's. Following a review, in 1994 Unilever sold off Mattessons Wall's, the ownership to the Mattessons brand, and a licence to sell meat products within the UK under the Wall's brand to Kerry Foods. Still a prominent manufacturer of sausages and meat pies, their advert for "Wall's Balls" mimic a scene from the film There's Something About Mary. Unilever continues to use the brand for ice cream in the UK. Whilst remaining (2006) the market leader in the UK for individual hand-held products such as Cornetto and Magnum and value-added multi-portion products designed to be eaten at home, such as Vienetta, the Wall's brand faces severe competition from the major supermarket brands and to a lesser extent from Nestle (absorbing the Rowntree's and Lyons Maid brands) and Mars spin-off ice cream products. On 1 May 2008, Unilever Group Chief Executive Patrick Cescau announced that all Unilever’s palm oil will be certified sustainable by 2015. He also told the audience at the Prince of Wales’ May Day Climate Change Summit in London that Unilever was supporting the call for an immediate moratorium on any further deforestation in Indonesia for palm oil plantations.

Source : http://en.wikipedia.org/wiki/Wall's_(company)

My Lovely Product

Hello D4 Class !!!
I would like to share about my lovely product, You C 1000.
I'm sure that all of you know about this product, because this product is a famous product in Indonesia. You C 1000 is isotonic drink, contain of 1000 mg of vitamin C. This vitamin C is very important to our body, because it can keep our body from disease and increase our stamina every day.
You C 1000 have several strengths, such as this product contain of 1000 mg of vitamin C - higher than other products; the price is competitive; the taste is fresh; beneficial; made of Orange or Lemon juice and without preservative; and etc.
But, don't consume this product too much because it not good for our health. Just consume it one a day in every day, and we will get the benefit of this product. Thank you !!!