PRODUCT OF WALL'S COMPANY : MAGNUM ICE CREAM

Magnum is an ice cream brand owned by the British/Dutch Unilever company, and sold as part of the Heart brand line of products in most countries (sold under the Wall's brand in the United Kingdom and others). The original 1987 Magnum (later rebranded as Magnum Classic) consisted of a thick bar of vanilla ice cream on a stick, covered with white or dark chocolate, with a weight of 86 grams (120 ml). In 1994 the company also started selling Magnum ice cream cones, and in 2002 an ice cream sandwich.

Starting in 1992 the company added Magnum Mint, Double Chocolate, and other flavors. In 2002 Magnum branched into frozen yogurt with their raspberry fruit swirl covered in milk chocolate. Moments were introduced which were bite-size ice cream treats with caramel, chocolate or hazelnut centers, followed later in the year by "mini", "crunchy" (with almonds) and "light". Late 2002 saw the launch of Magnum Intense (a chocolate truffle center enveloped in ice cream and covered with chocolate) and the limited edition 7 Deadly Sins series of ice creams, whose flavors were named after the seven deadly sins. Sins was followed by another limited edition range in 2005 in which each flavor was named after one of the senses: Magnum Aroma, Magnum Touch, Magnum Sound, Magnum Taste and Magnum LORT.

In Australia and New Zealand, the product is sold under the brand name Streets Ice Cream. In Greece and Romania, the Magnum brand name is owned by Delta/Nestlé, so the Unilever ice cream uses the name Magic. In 2009 they introduced Magnum Mini Moments. They came in 3 types of chocolate: milk, white and dark all with 5 different flavors including almond, truffle etc.